Well-known personal financial services company
• Assist in handling all digital marketing aspects, from strategy to execution
• Assist in preparing full year online budget and reports for any digital jobs
• Develop, implement and manage performance of overall digital and social media strategy and presence, including SEO, SEM, Facebook and affiliate marketing
• Identify new and creative collaborations with different platforms, partnerships and technologies to optimize business and marketing performance
• Manage tracking, analysis and reporting of performance metrics to assess marketing ROI on digital channels
• Build and maintain relationships with digital media agencies and media channels
• Revert replies on media opportunities by online media agencies within agreed time frame
• Collaborate with agencies to monitor and optimize campaign performance
• Degree holder in Marketing, Communications or eCommerce
• Minimum 3-5 years solid working experience in Digital Marketing
• Proven experience in managing, driving and executing digital campaigns and digital marketing activities
• Knowledge of SEO, SEM, social media, GA, marketing automation, CPA mindset is a must
• Self-motivated and able to work independently
• Resourceful with excellent interpersonal and communication skills
• Proficient spoken and written Chinese and English fluency in Putonghua is a definite asset
