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Marketing Manager (Data Analytics and Marketing Insights)
Client Description

Leading telecom carrier and IT solutions company

Job Description

• Contributing to the growth of the business by leading the data mining exercises and development of analytical models for achievement of AOP and longer term strategies.
• Support management decisions and provide insights and inputs in the development of the group’s strategy.
• Lead the team to analyze the data and unraveling marketing insights across our customer base, the markets, and campaign effectiveness, to measure performance and support business initiatives
• Planning and managing various research projects, and be able to work closely with senior management to interpret findings.
• Provide ROI analysis of all marketing campaigns and sales activities across multiple customer segments
• Design and lead research projects that addressing the group’s objectives
• Identify new market opportunities for acquisition and upselling
• Improve retention and customer loyalty – identifying and measuring the key metrics
• Conduct market research to analyze market and competition, determine brand perceptions and evaluate market penetration; understand customer needs
• Develop focus groups and surveys to capture market research data
• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability.
• Manage team to deliver high quality and insightful analysis and reporting

Job Requirements

• Degree in Statistics and Quantitative Analysis, Mathematics, Data mining
• Minimum 5 years’ solid experience in relevant experience in data analysis, data mining, CRM, database marketing and market research.
• Working experience in B2B segment and/or telecommunication / mobile / IT industry
• Deep understanding of enterprise, functional and industry analytics as well as tools & value proposition
• Ability to manage, plan and execute end-to-end research studies for actionable marketing insights
• Team oriented with interpersonal skills to interface multiple stakeholders
• Project Management skills to manage of multiple projects and deadlines
• Inquisitive nature with innate ability to decipher, interpret and present findings in a logical and concise manner

Function
Information Technology
Employment Type
Permanent
Salary Range
HK$ 30000 - 40000
Yr(s) of Exp
5
Education Required
Bachelor Degree
Location
Quarry Bay
Post Date
2017-06-20